• HOSTPLUS
News Updated 21 November 2011

HOSTPLUS extends digital presence through new enhanced website

HOSTPLUS announced improved functionality and an enhanced user experience with the launch of its new website, in a major step forward for the Fund’s digital presence.

HOSTPLUS Chief Executive David Elia said, “With the HOSTPLUS website attracting more than 120,000 unique visitors a month, digital technology is playing an increasingly important role in our member engagement strategies. HOSTPLUS has always been an innovator, especially when it comes to marketing and communication, and our new website is no exception.”

The new website groups HOSTPLUS’ products and services into cohesive sections covering super, pension, insurance, advice, education, extras, investments and a new ‘employer business centre’.

In addition to significant enhancements to navigation and in-site search functionality, each section offers a dedicated homepage displaying frequently accessed information for user convenience and to bring important content to the forefront.

As part of the move, HOSTPLUS has also developed a user-friendly framework to accommodate new shorter-form Product Disclosure Statement legislation.  The Fund’s simple, intuitive interface for presenting ‘incorporation by reference’ (IBR) information has been applauded by lawyers and industry experts as a best-practice example of the application of the legislation.

“Along with a more powerful content management system the new site provides a strong visual direction for HOSTPLUS’ online brand and will better support channels and mediums we’ll be using more of in the future, including social media, video and mobile,” said Elia.

HOSTPLUS believe the site, built and designed by Melbourne based agency clickDM, reflects the evolution of the way online media is being consumed, and embraces the new visual language of the web with the use of graphic symbols and icons and has been designed with mobile applications firmly in mind.

The launch of the new site follows a raft of recent award successes and industry acknowledgements for the Fund in the online and social media space.

Elia commented, “We’ve been thrilled with the response to a lot of our recent digital activity and we anticipate members and employers will be delighted with this latest development. It’s an outstanding site created by a team of extremely passionate and dedicated individuals.”

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