• HOSTPLUS
News Updated 22 November 2011

What happened when HOSTPLUS went to Brisbane...

Every year, many of the super funds in Australia get together for the annual ASFA (The Association of Superannuation Funds in Australia) conference.

While most people would hardly find the idea of attending a superannuation conference exciting, here at HOSTPLUS, we obviously do. It's a fantastic opportunity to learn more about what everyone is doing to benefit members and employers and to catch up on the latest legislation, policies and innovations in the super industry.

Last week’s ASFA conference in Bris Vegas was an especially big one for us. We won not just one, but four of the ASFA Communications Awards which are provided to funds in recognition of outstanding marketing and communications.

Here's what we won them for:

Innovation of the year – for Cook for Your Career

Cook for your Career (C4YC) is a competition giving aspiring chefs the opportunity to work in some of Australia’s top restaurants. We won this award for the originality, relevance and execution of the campaign. We’re just happy that we helped a number of our finalists secure jobs in the industry of their dreams.

Best use of public relations – for Cook for Your Career

We attracted widespread publicity via the Cook for Your Career campaign. We won this award because the message pick-up in media was consistent and supportive of the campaign objectives and generated positive brand recognition.

It's also worth noting that C4YC recently won a highly acclaimed Asia-Pacific SABRE Award.

Find out more at the Cook for Your Career website, follow C4YC on Twitter or become a fan on Facebook. Entries for the 2012 competition will be open soon.


Brand campaign of the year – for our Choose Quality campaign

The judges were impressed by the quality of our submission and praised the campaign’s strong central theme, clear objectives and great creative.


Campaign of the Year - for our Choose Quality campaign

This “best-in-show” award, for excellence in marketing communications within the superannuation industry, is the pinnacle of achievement in superannuation communication.

You can view all the TV ads and behind-the-scenes footage on our YouTube channel or choosehostplus.com.au

But what’s in it for you?

Everything we do is always about giving more to our members. These awards are a wonderful recognition of that.

We’re also proud that both campaigns have such strong ties back to the industries that we serve. Supporting and promoting the hospitality, tourism, recreation and sport industries is an important part of our values as the fund dedicated to the employees and business in these industries.


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C4YC on facebook

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